top of page
Aspect
ASPECT is a photography studio that helps professionals, founders, and teams present themselves clearly and confidently. Each image is carefully created to reflect their true identity and the way they want to be seen.
The Challenge
- Create a visual identity that communicates ASPECT’s strategic and expert-led approach to business photography.
Translate concepts like clarity, perspective, intention, and confidence into a distinctive visual language.
Balance a professional, modern identity with the human and personal nature of portrait photography.
The Solution
- Colour palette: I'm keeping the colours simple, mostly black and white, like a classic photo studio, so it feels clean and serious. Then I added just one warm colour, a golden amber, used only in a few small spots, so the brand doesn't feel too cold and keeps a human side.
Typography: I used two types of lettering. The first one is bold, sharp, and well spaced, for titles and the logo, and it gives a feeling of precision and confidence. The second one is softer and easier to read, for regular text, and it feels more personal, like someone talking to you. Using both together shows that ASPECT is both expert and approachable.
Visual identity: I chose to build the whole visual identity around the spark, the flash of a camera at the exact moment it goes off. It's a crucial element of the brand: it becomes the signature shape people instantly recognize as ASPECT, even without any words. It gives the whole look a calm, sharp, high-end feel, like a really good camera in the hands of someone who knows exactly when to hit the flash.
bottom of page