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Dröm
DRÖM is a Swedish slow-made furniture brand that releases one iconic piece per season. Rooted in clarity, nature, and timeless design, DRÖM creates objects meant to live with you, not just in your space, but in your rhythm. Each piece is a reflection of calm craftsmanship, minimal aesthetics, and meaningful intention.
The Challenge
- Create a visual identity that reflects Swedish roots and slow-made philosophy.
Communicate the idea of one carefully designed furniture piece per season in a clear and memorable way.
Balance Scandinavian minimalism with a warm, natural feeling so the brand doesn’t feel too cold or generic.
Create a timeless and iconic identity that lets the craftsmanship and materials take center stage.
The Solution
- I chose muted blue and off-white as the main colors of the identity. The muted blue gives DRÖM a distinctive and modern character, while the off-white keeps the brand clean, warm and minimal. A soft beige and dark charcoal are used as supporting colors to add warmth and contrast. Together, the palette creates a Scandinavian feeling that feels calm, contemporary and easy to recognize.
I redesigned the typography to make the logo feel connected to furniture. The rounded and structured shapes of the letters are inspired by the curves, edges and forms found in furniture design. The ö becomes a distinctive detail of the wordmark and adds personality to the Swedish identity. The result is a simple logo that feels modern while still communicating the world of furniture.
The photography focuses on furniture in calm, carefully designed spaces. Warm natural light, wood, fabric and simple interiors help highlight the materials and craftsmanship behind each piece. The images are intentionally quiet and spacious, allowing the furniture to become the main focus.
The overall aesthetic combines Scandinavian simplicity with a more contemporary and recognizable visual identity. The muted blue brings personality to the brand, while the off-white creates space and balance. Clean layouts, bold typography and warm photography create a visual world that feels calm, timeless and thoughtfully designed.
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