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Paloma
Paloma is a Mediterranean sanctuary where simplicity, sunlight, and coastal elegance create a slower way of living.
The Challenge
- Create a brand identity that makes Paloma feel like a distinctive destination rather than just another holiday residence.
Translate the feeling of Mediterranean slow living into a visual language that feels warm and inviting without losing its refined character.
Develop a look that feels timeless and memorable, while still capturing the relaxed, sunny atmosphere of the coast.
Create a cohesive branding system that can translate naturally across room keys and other guest touchpoints.
The Solution
- The colour palette is built around sunny yellow and leafy green, inspired by warm sunlight, citrus fruits, tropical plants, and Mediterranean landscapes. Yellow brings energy and warmth to the identity, while green adds a natural and calming feeling.
About the illustration : chameleon is the main visual element and acts almost like a small character throughout the brand. Other hand-drawn elements such as palm trees, lemons, flowers, suns, and shells bring in the feeling of a sunny holiday.
The Paloma logo has a loose, handwritten feeling that makes the brand feel friendly and relaxed. The chameleon is integrated directly into the logo, making it a recognizable part of the brand rather than just a decorative illustration.
Paloma’s identity brings together Mediterranean summer and a playful tropical touch. Instead of using the usual blue coastal palette, the brand uses bright yellow and natural green to create a warmer and more recognizable world. The result is relaxed and fun, but still considered enough to feel like a refined holiday residence.
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