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Vivienne Vale
Vivienne Vale is a contemporary handbag brand built around the idea of Playful Luxury.
The identity was created to feel feminine, timeless, and effortlessly elegant. Rich burgundy tones, refined details, and a modern approach come together to create a brand that feels collectible and made to last.
The Challenge
- Create a visual identity that feels luxurious and feminine while still being fresh and relevant to a younger audience.
Balance timeless elegance with playful personality so the brand doesn’t feel too serious or traditional.
Build a cohesive identity around the idea of “Playful Luxury” across the logo, packaging, and brand details.
The Solution
- The colour palette combines a deep burgundy with soft blue and warm neutral tones. The burgundy adds richness and luxury, while the soft blue brings a lighter, more youthful feeling to the brand.
Instead of using detailed illustrations, I kept the visual elements simple and focused on the V.V monogram. The two V’s are inspired by the initials of Vivienne Vale and are combined into one elegant symbol. The oval frame adds a decorative touch and gives the monogram a more refined, almost vintage feel.
The main logo uses a flowing script style to give Vivienne Vale a feminine and personal feeling. The tagline uses a lighter, more elegant typeface to create a clear contrast with the logo. The V.V monogram works as a smaller brand symbol that can be used on bags, packaging, labels, and other brand details.
The overall identity combines feminine elegance with a playful touch. The rich burgundy, soft colours, flowing logo, and decorative monogram create a look that feels luxurious without being too serious. The result is a brand that feels polished, personal, and made for handbags that can become special pieces in someone's wardrobe.
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